THE POWER OF PINK
THE POWER OF PINK

15/02/2020

Talk about your brand

THE POWER OF PINK

A project of photography and dialogue - 
A Photography Project and Conversation  

An inspiring collaboration and exchange between young women 
photographers from The Lower Eastside Girls Club - NY, United States with 
Club Balam / Stsebetik Bolom - Chiapas, Mexico Exhibition and meeting of the photographers of NY and Chiapas in HYDRA + PHOTOGRAPHY.  
In the space between the march and the marketing, the teenager is found, absorbing multiple and conflicting messages that come to her from all directions. She is as confused as we are about what the future holds. In truth, while important conversations and actions are finally taking place to address historical gender inequalities, Disney, Barbie and the rest of the plastic toy and cheap clothing merchants have colonized our minds, defining for most girls what a princess is and long before she has her first pink dress.

However, despite all that pink product that is addressed to her, she instinctively knows that she is being labeled in a problematic way. How do we know? 

Since our founding over 20 years ago, The Lower Eastside Girls Club has held an annual "Gowns For Girls" gown drawing. We receive hundreds of new high-end dresses donated each year and promote the event as a way to save money for more pressing needs, such as college tuition.
Every year, at the end of a day filled with the joy of pure and free fashion, we realize a curious fact: left on the shelves after all the other dresses were tried on, and finally sent home with a 'satisfied customer', were a few lonely pink dresses left. Clearly not considered appropriate for the prom, they held many promises as costumes and accessories for millions of extravagant events: community fairs and street marches, reconstructed fashion items, fantasy photo shoots. When we bring the pink to the streets, we draw attention to ourselves. The power of pink worked for parties and protests, art and activism.

The surreal and whimsical photos of girls in pink flounce dresses: the girls in New York City who walk the streets with a taxi in the background, or the girls of Mayan culture in Chiapas, carrying their hoes hanging over their shoulders in the corn fields, remind us less of Snow White and the Seven Dwarfs than of a staged shot of David LaChapelle's playful work or of Argentine photographer Marcos Lopez, or Deborah Turbeville's surrealist fashion sessions, which is exactly the point. "The Power of Pink": is a photography project that requires young photographers to pay attention to the politics of everyday life.

The Lower Eastside Girls Club
NYC, United States.

For more than 20 years, the Girls Club has operated education programs with in-depth photography content with national and international youth organizations. 

Our state-of-the-art digital labs offer more than a dozen classes per week in digital media. We train the next generation of art and documentary photographers with a strategic focus on social justice issues.

The Lower Eastside Girls Club 
NYC, USA.

For more than 20 years, the Girls Club has operated education programs with in-depth photography content with national and international youth organizations. 
Our state-of-the-art digital labs offer more than a dozen classes per week in digital media. We train the next generation of art and documentary photographers with a strategic focus on social justice issues.

Club Balam
Chiapas, Mexico.

The Club Balam, hosted and sponsored by the Na Bolom Cultural Association and managed by two indigenous photographers, receives great support from the Girls Club. 
We are a brotherhood of photographers and, through photography, we have come to know and respect deeply the culture of others. Together we dream of a world without borders. 

A VOICE 
Montana, United States.

It is a non-profit organization at Two Eagle River School on the Flathead Reservation in Pablo, Montana. 

A VOICE strives to excite students by instilling self-awareness and fostering self-confidence, guiding them to recognize their inner creativity, encouraging them to express themselves and explore and document their community, culture and history.

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