DETONATING COLLECTING

MACO ZONE 2015

COLLECTIONISM

MACO FOTO 2018 

COLLECTIONISM

MICROCOLLECTING 

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At HYDRA we propose to reflect on photographic production, the situation of the authors, the market and the possibilities of circulation of the work, and we carry out both educational and promotional activities, such as: exhibitions, book presentations, conferences, among others. In addition to offering sales and marketing alternatives. In this way, we seek to close a cycle of reflection, production, dissemination, distribution and sale.

DETONATING COLLECTING

Just as the notion of community and identity has been transformed by the way the image circulates and is consumed, we are also interested in building distribution and production strategies based on reflection with authors and collectors.

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SALE OF WORKS

HYDRA provides a platform that brings together current photography, as well as a selection of special collections, to open up the market for signature photography and diversify its consumption. In addition, the acquisition of work directly benefits the author or supports the rescue of photographic archives.

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MICROCOLLECTING

Beginning in 2014, Hydra carries out this initiative that promotes the collection and circulation of photographic work through events that bring together the work of a wide variety of authors, where certified prints are offered, with archival quality at affordable prices.

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FAIRS AND EVENTS

Hydra participates in various national and international fairs and events to promote the work of our artists and encourage collecting.
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COLLECTORS' VISITS

In order to promote the work of authors, we regularly receive visits from groups of collectors organised by different museums and national and international institutions such as SDMOPA, MOCA, Bannk of America Merryll Lynch Collection, among others.

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HYDRA + AUCTIONS

The auctions are part of DETONATING COLLECTIONISM and present an excellent opportunity for collectors to acquire modern, contemporary or 19th century processes photography at affordable prices and directly support the authors or the rescue of photographic archives,

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PHOTOBOOK FAIRS

Hydra participates in many national and international fairs dedicated to photobooks, both with the numerous that we offer in our bookstore, as with the titles of our publishing houses INFRAMUNDO and HYDRA.

PARIS PHOTO
Grand Palais 2018

TEMPLE BOOKS
Les Rencontres d'Arles 2019

NY ART BOOK FAIR
PS1 MOMA 2019

SECTA + COLECCIONISMO

At the present time, when the market and galleries have acquired the legitimizing power previously exercised by the critics, it is necessary to open up spaces that support and value photographic production from a discursive sphere, which is fundamental for containing the collective and individual imaginary.