At HYDRA we propose to reflect on photographic production, the situation of the authors, the market and the possibilities of circulation of the work, and we carry out both educational and promotional activities, such as: exhibitions, book presentations, conferences, among others. In addition to offering sales and marketing alternatives. In this way, we seek to close a cycle of reflection, production, dissemination, distribution and sale.
DETONATING COLLECTING
Just as the notion of community and identity has been transformed by the way the image circulates and is consumed, we are also interested in building distribution and production strategies based on reflection with authors and collectors.
SALE OF WORKS
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MICROCOLLECTING
Beginning in 2014, Hydra carries out this initiative that promotes the collection and circulation of photographic work through events that bring together the work of a wide variety of authors, where certified prints are offered, with archival quality at affordable prices.
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FAIRS AND EVENTS
Hydra participates in various national and international fairs and events to promote the work of our artists and encourage collecting.
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COLLECTORS' VISITS
In order to promote the work of authors, we regularly receive visits from groups of collectors organised by different museums and national and international institutions such as SDMOPA, MOCA, Bannk of America Merryll Lynch Collection, among others.
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HYDRA + AUCTIONS
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PHOTOBOOK FAIRS
Hydra participates in many national and international fairs dedicated to photobooks, both with the numerous that we offer in our bookstore, as with the titles of our publishing houses INFRAMUNDO and HYDRA.
PARIS PHOTOGrand Palais 2018
TEMPLE BOOKSLes Rencontres d'Arles 2019
NY ART BOOK FAIRPS1 MOMA 2019
SECTA + COLECCIONISMO
At the present time, when the market and galleries have acquired the legitimizing power previously exercised by the critics, it is necessary to open up spaces that support and value photographic production from a discursive sphere, which is fundamental for containing the collective and individual imaginary.